When shopping in the real world the first thing you do is touch the product you are considering, the second thing you do is check the price, and the third is to touch the product next to it to convince yourself that your first choice is the right one.
So it is critically important to offer your e-shoppers with an electronic equivalent of holding the product in your hand. Only Ultra-Zooming does the trick. Namely, the user experience needs to be :
- in a large window to offer as large a view space as possible,
- be as fluid as possible so the user "suspends disbelief", like in a good movie
- offer multiple views for a complete sense of the product, because you don't know what the shopper wants to check out
- be simple, that means no 3D viewer, no complex interaction, just straightforward zooming action that everybody is familiar with (at least every owner of a camera).
The result for Darty.com, the largest electronic retailer in France, was a 25% increase in its conversion rate over the holidays attributed to Zoomorama. That +25% for Refrigerators, Dish Washers, and large white goods. But they also experienced +80% for SLR Cameras (!) due to Zoomorama.
Moreover, 78% of their users stated that ultra-zooming was important in their purchasing decision.
So what are you waiting for ? +25% gain in sales due to Zooming, using the existing images, and with no impact on their bandwidth or their servers load. Add very high customer satisfaction, and Zooming offers the perfect e-commerce solution with an immediate ROI.
Contact us so we can work our magic for your e-commerce site.
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