Zoomorama Blog: World's Leading Antiquities e-Commerce Store Launches with Zoomorama

Phoenix Ancient Art, the world's leading dealer in rare antiquities from the ancient Mediterranean world, has launched its new site using Zoomorama's full resolution image viewing technology.

Each precious piece can be viewed in full details from multiple viewpoints and in full screen! Potential customers can do a better evaluation of each piece, in full confidence, for a quicker purchase decision.

"Zoomorama has enhanced our site tremendously; the idea of showing multiple high-resolution pictures in the same window has given our clients the ability to come closer to our pieces than ever before” says Alexander Gherardi, President of e-Tiquities, the online subsidiary of Phoenix Ancient Art. "Many people are intimidated by the thought of purchasing antiquities. They fear buying something that is inauthentic, illegally acquired or overpriced. E-tiquities.com eliminates this anxiety. It is truly an innovation in the field."

Studio K&M, the site designer and producer, integrated Zooming from the get go into their design of the e-Tiquities site. "Integration of zoomable images was a breeze, and updating images is entirely handled by our client through the Zoomorama web site, freeing us to concentrate on design rather than technology" says Cathline Marshall, CEO of Studio K&M.

Zoomorama integrates seamlessly within the site, using a Flash viewer for cross platform compatibility but an XML document for full SEO optimization. Publication of high resolution images (10 Mpx)is entirely handled online with Zoomorama's ZoomExpress interface for one click publishing.

E-Tiquities is a wonderful example of how zooming is an indispensable feature of high-end e-commerce sites. The more details the better to give customers confidence in the product they will receive in the mail. The only way to get a closer look at e-Tiquities' antiques is to visit Phoenix Ancient Art stores in New York and Geneva !

Go to e-Tiquities.com